Mind Pump

BRANDING, CATALOGS, & COLLATERAL

Mind Pump is an online radio show/podcast that is dedicated to providing truthful fitness and health information. It is sometimes raw, sometimes shocking, and is always entertaining and helpful. Hosts Sal Di Stefano, Adam Schafer, and Justin Andrews have over 50 years of combined fitness experience as personal trainers, club managers, IFBB fitness competitors, and fitness thought leaders. Branding and collateral were created to stick within an established brand while continuing to push the business to a higher echelon by repackaging many former assets to reflect the company’s core values. Generating illustrative content through the use of AI for blog posts was a particularly fun venture into the unknown.