The Beautification Co.

BRANDING & COLLATERAL

The Beautification Company is a Montecito, CA-based company specializing in outdoor products. TBC’s vision is to create communal experiences and gatherings through their canopies and shades, to take what is currently a gap in the market to new trends of affordable yet chic products. The challenge in branding was to capture a high-brow, east-coast aesthetic while keeping a broad view of various product categories and sub-companies that will be added to future product lines. A minimal palette and hard edges made for a modern take on the boutique and local upscale market scene. Color usage is meant to skew slightly feminine yet retain unisex appeal.