Monarc.Earth

ART DIRECTION, BRANDING, PACKAGING, PHOTOGRAPHY, VIDEOGRAPHY, PRODUCT DESIGN, AND MARKETING

Monarc® is the first global recycled certified, plastic-negative bag company. Every product is made from sustainable sources and recycled plastics. For every pound of plastic that is diverted from our waterways, two pounds of plastic waste is removed from the ocean through rePurpose Global, the world’s leading plastic-action platform. Branding has the intention of giving a “manual” look to it. Clean lines and strokes with bold, san serif fonts are purposeful. Supporting icons give it a tech spec and archival mood. Photography is deliberately desaturated and emphasizes form, function, and usefulness. Product design and packaging are limited in the palette to support and further this vision.