Peach Hill Craft Goods

BRANDING, PACKAGING, STUDIO PHOTOGRAPHY, AND PRODUCT DEVELOPMENT

Peach Hill Craft Goods is a sustainable company specializing in table-top serve ware. Branding and photography are intended to show the lightheartedness of the company’s core values in creating shared experiences through food and decor. Packaging was made to reflect an illustrative and modern take on vintage fruit crates with the purpose of standing out on retail shelves with bold colors and patterns, as well as give the product a “tasty/yummy” experience for customers. Product development has a character of simplicity in design, with multi-functionality in mind for an integrated experience, from preparation to presentation. Studio photography was shot and edited to imply a hyper-real character and give the natural grains and edges more pop.